Lang Marketing Resources, Inc. is an independent consulting and marketing analysis company specializing in the vehicle products industry. Recognized as a leading source of industry information and analysis, Lang Marketing Resources, Inc. has provided information to a wide range of national news media including CBS Television, Newsweek, USA Today, and The Wall Street Journal.
James A. Lang, President, is a Phi Beta Kappa member with more than 20 years experience in the vehicle products industry. He has gained wide recognition for his nationwide consumer, automotive, heavy duty truck, and distribution studies of the vehicle aftermarket. Appointed as an industry representative to the first U.S. automotive trade mission to Japan, he has traveled extensively in Europe studying the vehicle industry. He has also worked with the Wall Street community, providing information on the aftermarket to financial analysts. Lang Marketing Resources, Inc. provides a wide range of staff-supported services focused on the vehicle products industry.
Lang Marketing Resources, Inc. specializes in three major types of work:
Lang Marketing Resources, Inc. has developed an extensive client list of public and private companies engaged in the replacement, specialty equipment, and original equipment markets.
For more than 20 years, Lang Marketing Resources, Inc. has annually conducted brand analysis studies covering more than 50 product categories within five major aftermarket segments: warehouse distributors, jobbers, service stations and garages, retail auto parts stores, and foreign vehicle repair specialists. Each month, Lang Marketing publishes The Lang Report®, a 16-page analysis of the vehicle products industry covering aftermarket as well as OE issues. Several times per year, Lang Marketing also publishes in-depth Special Lang Reports focusing on areas of special interest, with an emphasis on market forecasting. Each of these reports exceeds 250 pages in length and covers issues such as Distribution Evolution, The Foreign Vehicle Aftermarket, The Car and Light Truck Aftermarket, as well as The Service and DIY Markets.
Lang Marketing Resources, Inc. is a member of the American Marketing Association, the Market Research Association, the Automotive Information Council and the Society of Automotive Analysts.