NEW FROM LANG MARKETING

TWO NEW MUST-HAVE REPORTS

#1........ Aftermarket Annual 2007/2008

This newest in the series of annual reports published by Lang Marketing provides a comprehensive overview of the U.S. aftermarket with information and analysis available from no other source. For the first time, sales analysis of 80 major products is presented.

All key aftermarket sectors and issues are covered: aftermarket size, volume by type of vehicle, Service market, Do-It-Yourself market, Service market outlets, Do-It-Yourself market outlets, foreign vehicle aftermarket, distribution, Jobber performance, Specialty Equipment market, light truck impact, vehicles in operation, vehicle mix, and many other critical areas.

The 206-page Aftermarket Annual 2007/2008 is divided into eighteen sections, each containing unique information on the status and trends of the U.S. aftermarket. 2008 aftermarket projections are presented for 18 key market factors. Click here to find out more.

#2........ Service Market 2009

Service Market 2009 maps dramatic changes in the “do it for me” car and light truck aftermarket from these critical perspectives:

• Growth & Share of 80 Products
• Service Market Share and Product Growth of 7 Major Service Outlets
5 Major Distribution Channels: Their Strengths and Product Performance
• Foreign & Domestic Vehicle Product Sales
• 43 Key Trends and Forecasts Showing How the Service Market Will Significantly Change Between 2004 and 2009

Service Market 2009 provides the answers you need to meet the challenges of a changing aftermarket environment and to understand evolving competitive forces shaping the car and light truck aftermarket. Eighty product categories are analyzed in depth. Service Market share is also provided for each of seven major types of service outlets for each product:

• Service Stations and Garages
• Vehicle Dealers
• Repair Specialists
• Tire Stores
• Foreign Specialists
• Auto Parts Stores (Jobbers & Retail Chains) with Bays
• Discount Stores/Mass Merchandisers with Bays
• All Other Service Outlets

Each Major Type of Service Outlet is analyzed for 2004 and 2009 for the following key factors:

• Service Market Share For Each of 80 Products
• Number of Outlets Operated
• Number of Service Bays Operated
• Share of Product Growth (2004–2009) Generated by Each of 80 Products

Wall Street Journal
Uses Lang Marketing As Primary Source

The Wall Street Journal (6/3/03) used Lang Marketing as its primary source for Service Outlet share in the light vehicle Service Market and changes in Service Outlet strength from 1992-2002.

Lang Report®

Montly report presenting cutting-edge analysis of the Aftermarket Click here to find out more.

Lang Report® RECENT ARTICLES

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