BRAND ANALYSIS PROGRAM

Lang Marketing has developed its Brand Analysis program since 1982. This unique program now covers over 90 product categories for each of six aftermarket segments: Warehouses, Jobbers, Service Stations and Garages, Retail Auto Parts Stores, Foreign Vehicle Repair Specialists, and Tire Stores.

Individual Brand Analysis reports are available on a product basis for each of the six key markets covered. Reports include analysis of brand penetration, brand share, brand share trends, geographic brand strength, as well as share of brands by major programs and types of distributors within each market segment.

Product purchase source analysis is also provided in the Jobber, Service Station and Garage, Foreign Vehicle Repair Specialist, and Tire Store reports. Each Brand Analysis report totals more than 50 pages of written analysis as well as data presentation and color graphs.

As a result of this program, Lang Marketing has developed America’s largest database of brand share in the car and light truck aftermarket.

For more information on these unique and valuable reports, contact Lang Marketing: phone 201-652-5220, fax 201-652-5324, or e-mail brand@langmarketing.com

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